IT Support | RIM Playoffs Blamed on Failure To Innovate
Posted by The Blogging Desk on Mon, Aug 01, 2011
The Star:
Analysts pointed to Research In Motion's sluggish response to Apple and Android technology as the BlackBerry maker announced it will lay off 2,000 people, or 11 per cent of its workforce.
“For a long time, it stuck to its guns. It had a magic bullet — encryption,” said Partha Mohanram, the CGA Ontario professor at the Rotman School of Business.
That made RIM late to the game for everything from touch screens on phones to creating apps, allowing third-party apps and two-way video talk, Mohanram said.
“Its strength has weakened with time, because everybody else has gotten better at what BlackBerry does really well. BlackBerry hasn't gotten that much better at what everyone else does well,” he said.
“It's always a danger with any one-trick pony strategy, what you consider to be a distinctive feature, which is going to keep you apart from everybody else, but you ignore everything else people might want.”
I personally have never owned a BlackBerry, so that allows me to poke fun at current ones. That's just the rules.
There was a time where I liked that one before the Pearl. What was that one called? I don't even know anymore. I'll be honest, I didn't even know RIM was still a company until this article.
When you think about it, outside of that awful touchscreen phone they did to combat the iPhone, they really just thought the market would always have demand for their regular old BlackBerry phones. Boy was that a mistake. Don't get me started on the Torch. That things was a mess. I've also been hearing that they may stop production on the Playbook already. Oof!
Maybe it's time to embrace the iPhone, enterprise users. We can help with that.
